Key Analytics Metrics Every Indian E-commerce Seller Must Track
PDF4u Team
2026-06-12
The 8 Metrics That Matter
- Conversion Rate: % of page views becoming orders (aim 3-5%)
- Return Rate: Keep below 10%
- On-Time Dispatch Rate: Should be 98%+
- Seller Rating: Above 4.5 for priority visibility
- Average Order Value: Revenue per order
- Customer Acquisition Cost: Cost to get one order
- Inventory Turnover: How fast stock sells
- Net Margin: After fees, shipping, and returns